Webinar: Building Your Personal Brand
Presenters: Tina-Marie Adams, APCO Worldwide
Boards don’t consider candidates unless their reputation precedes them. How do you improve your own reputation and increase your visibility in your industry? This important component of board readiness belongs at the top of your “to do” list.
The concept of branding or “packaging” and image has long been applied to products, and increasingly corporate enterprises are investing in building strong enterprise master brands, rather than merely defensively managing corporate reputation. What insights can the world of corporate reputation and corporate branding bring to the female executive as she seeks to manage her own reputation and build a strong personal brand? Using APCO Worldwide’s proprietary methodology to corporate brand building, we will help you use the concepts of Alignment, Authenticity, Attachment, and Advocacy to build a strong and enduring personal brand that will gain you name recognition and visibility to corporate boards looking for candidates.