Webinar: Stories v. Reality: Is Your Information Saying What You Want it to Say?
Presenter: Art Markman, Professor of Psychology and Marketing at the University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations
Studies show that we are much more likely to remember stories than numbers, but that doesn't mean the numbers don't matter. Stories can be a way to make sense of the data and drive home your key ideas. In a world of endless data, facts, and figures, how can you create messages that use evidence to support a compelling story? Hear from Art Markman, a well-known psychologist and cognitive science expert, who will share the do's and don’ts of storytelling and how to make your information memorable.